problem with google algorithm or black hat seo technique?

[boysydney]

Hi,



One of the results displayed by google for the keyphrase ghd or ghd hair straighteners looks dubious. For example - the site www.ghsdirect.com is ranked 8 on google for keyphrase ghd yet if you look at their site, there is no relevancy - no mention of ghd nor do they sell ghd hairstraighteners. They sell products that are in competition to ghds.



Does anyone know what's happening here - Is there a genuine problem with google algorithm or the site is using black hat seo techniques (hidden text, cloaking e.t.c).



Thanks!!!

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[nguyennghia1985]

The site is probably cloaking, aka what you see is different from what googlebot sees.

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[songhuong2]

It's not cloaking. You can check the cached page and see there is no mention to "ghd". Probably the site is receiving links with that text, check link:www.ghsdirect.com search. Also it could be that Google, analyzing semantically the terms, has determined that ghd = ghs.

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