I am a believer in long sales copy. The long sales copy I've used on my site has worked much better at converting visitors than the short sales copy. But then I have a higher ticket sales item ($99).



I'm starting to see, though, sales copy that goes beyond the description "long"--ENORMOUS would be a better world, or NEVER-ENDING.



Honestly, I -never- read all of that copy and almost always get bored and leave the site.



Does this super-ultra-long copy work for anybody?
More Information:
  1. Website sales copy was originally thought to work best if it was broken up into chunks and presented using individual screens or pages on a website
  2. It seems to me that blog sales sites don't really need long copy because we the readers are repeat customers and can get the need in small doses that build to the buy
  3. I have a few websites in the works, all of which will be in the need of some short or long sales copy
  4. Pick up some simple tips for creating marketing copy to help boost your online sales - without falling into deceptive advertising traps
  5. My personal experience with long sales copy is that I generally read the first paragraph and then I'm scrolling to see the price of this “great” bit
  6. Add a few bonuses to the end of your sales copy
  7. I think that you sales copy is fine, well, this part with the last buyers opinions in the end should be before the "Order" button and make them look better then now
  8. long debate regarding business to business marketing copy—a debate I'd not known of previously, but