I am a believer in long sales copy. The long sales copy I've used on my site has worked much better at converting visitors than the short sales copy. But then I have a higher ticket sales item ($99).



I'm starting to see, though, sales copy that goes beyond the description "long"--ENORMOUS would be a better world, or NEVER-ENDING.



Honestly, I -never- read all of that copy and almost always get bored and leave the site.



Does this super-ultra-long copy work for anybody?
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  3. Add a few bonuses to the end of your sales copy
  4. If the answers are NO, NO and NO - then you've got to walk them through those steps either in a series of short copy steps, or long copy, or video to get there
  5. Long VS Short (when it comes to writing a good sales letter, bigger is NOT always better) The words you should never use in your sales letter (again,

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